Time Sculpting

Yes, "Time Sculpting." That's what this is being called:


Heres the facts on what you just witnessed. (h/t cinematical)

• The TV ad was shot using 200 Toshiba Gigashot Cameras: the highest number of moving image cameras ever used in a film sequence
• This particular technique, viewing looping action in 360 degrees, has never been done before
• The time spent processing footage from 200 cameras was over four weeks - 24 hours a day seven days a week!
• In terms of data, this is one of the biggest jobs a post-production house has ever taken on - 20TB of data
• New offline and online editing software had to be specifically built for the job

You may recognize the beginnings of this technique as the "bullet-time" sequences in The Matrix (or more specifically the scene with Trinity leaping into the air followed by a freezeframe 360 degree pan.)

Ridiculous. Absolutely ridiculous in its waste of time and resources. However, it is a really nifty visual stunt. Here's the making of: